Here are a few examples of ways developers can look to monetize their applications. Some of the areas we’ll look for opportunities include: 

In-game purchases: 

This involves the selling of virtual items, such as weapons, skins, or power-ups, to players. This can be for “Grind Currency” or value earned from playing the game. Another way is for “real money”, where a user will make a purchase with currency from outside the game.

Subscriptions: 

Some games can offer players the option to pay a monthly or yearly subscription fee in exchange for exclusive content or benefits.

Advertising:  

In-game advertising is a popular monetization method, where ads are displayed to players during gameplay or in between levels. This can take a number of forms; banner ads, videos, branded takeover, interstitials and many more.  

DLC (Downloadable Content): 

This refers to additional content that is released after the initial launch of the game, such as new levels, equipment, characters, or storylines, that can be purchased by players.

Loot Boxes: 

These are virtual items that contain random rewards, and players can purchase them with real money to get a chance at receiving valuable in-game items. While they are controversial, when used correctly, they can provide a valuable revenue stream. 

Battle Passes: 

These items, while similar to a subscription or a loot box, can provide players with value far exceeding the cost to purchase. These can also be used to encourage stronger player retention. 

 

Why Choose Economics Design to Improve Your Monetization? 

Monetization is an important aspect of app development as it allows developers to continue supporting and updating their app, as well as generating revenue to fund future projects. However, you’ll need to balance monetization with user satisfaction, as excessive monetization practices can negatively impact the player experience and even lead to backlash. It’s important to work with an experienced partner to avoid unknown problems and pitfalls.